Two Types of People
What to expect
What if you could finally see yourself clearly?
Not the role.
Not the title.
Not the highlight reel.
Not what others have told you about yourself.
But the pattern you’ve been living inside.
The Two Types of People is a book about identity, ambition, contradiction, duality, and the quiet decisions that shape a life.
It’s not about success formulas.
It’s about awareness.
This book will help you:
• Recognize the hidden pattern driving your choices
• See the difference between those who build and those who drift
• Understand why ambition alone isn’t enough
• Identify the belief that’s been limiting your growth
• Reframe success beyond money, status, or applause
• Step into the version of yourself you already know exists
There are two types of people in this world…
Those top performers and high achievers we all admire? Each one is living in the tension between confidence and doubt, willpower and hesitation, sociability and solitude. They are tough and vulnerable, driven and exhausted, structured and spontaneous. They’re human beings, just like you. Which means you can be just like them.
Ready to unlock your hidden potential and turn your biggest challenges into your greatest triumphs? There are two types of people in this world–and you get to decide which one you’ll be.
Book Contributors
Through eye-opening interviews with high-achieving individuals like Navy SEALs, professional athletes, CEOs, disruptors, and astronauts, strategic entrepreneur and in-demand speaker Pat Sitkins reveals the hidden patterns that allow you to reach uncommon levels of clarity and success so you can unlock your own transformation. This deeply personal exploration of progress, identity, and calling is a soul-shifting journey into discovering your highest, truest self by learning to embrace your inner contradictions and powerfully move forward in life.
- Alex Boylan, Emmy-Nominated Producer and Host and Winner of The Amazing Race Season 2
- Laird Hamilton, World-Renowned Waterman and Coinventor of Tow-In Surfing
- Master Chief (Retired) Rick Kaiser, USN, Former Navy SEAL and CEO of the National Navy UDT-SEAL Museum
- Colonel (Retired) Robert C. “Bob” Springer, USMC, Former NASA Astronaut
- Jill Blashack Strahan, CEO of Tastefully Simple
- DeCovan Kadell “Dee” Brown, Thirty-Year NBA Veteran and 1991 Slam Dunk Contest Winner
- Erik Qualman, Pulitzer Prize–Nominated Author and Speaker
- Stephanie Stuckey, Third-Generation CEO and Former Georgia State Representative
- Jesse Cole, Owner of the Savannah Bananas
- Jason Kuhn, Former Navy SEAL and Elite Performance Coach
- Sika Henry, First Female African American Professional Triathlete and Ultramarathoner
- Larry G. Linne, Elite Business Consultant and Former NFL Player
- Laurenne Ross, World Cup Alpine Ski Racer and Two-Time US Olympian
- Brian McGrattan, Former NHL Player and Mental Health Advocate
- Danijela Tomić, Head Women’s Volleyball Coach, University of Cincinnati
Pat Sitkins
Bestselling Author, Agency CEO, Executive Producer
Pat Sitkins has spent his career building companies and studying the patterns behind high performers.
Since 2006, he has led and scaled marketing businesses, contributing to 13 successful exits across brands and ventures. He is the Founder & CEO of Adaptive Jax, a strategy-driven creative agency based in Jacksonville Beach, FL.
Pat is also monthly co-host of The Determined Society with Shawn French (a Top Ranked Podcast) and the creator of Two Types of People, a framework born from real-world observation, not theory.
Before business, Pat competed at the highest levels of sport. He was a Division I pitcher and part of two NCAA championship runs. He has completed multiple ultramarathons and an Ironman, experiences that reinforced what he believes about performance: discipline creates confidence, and cdetermination separates the elite from the average.
He’s been married for nearly twenty years, is a father of three, and is a Florida native who built his life and career by surrounding himself with people who push him to grow. He doesn’t just study high performers. He builds alongside them.
Two Types of People is the distillation of what he and the contributors have seen across boardrooms, locker rooms, finish lines, and living rooms: success is rarely about talent alone. It’s about pattern, mindset, and the choices made when no one is watching.
Now Available for pre-order!
Testimonials
Shawn French
Top Podcast Host, “The Determined Society”
“The Two Types of People captures the exact vision that inspired me to create my own show and business. I’ve always been fascinated by the stark contrasts between highly successful individuals and those who seem to drift aimlessly, waiting for success to find them. This remarkable book weaves together the stories of driven and accomplished professionals, offering invaluable insights that the world desperately needs to hear. This book is an essential guide for anyone eager and determined to elevate their life and business. This book is not just a collection of stories; it’s a playbook for transformation.”
Chrissie Wellington
4x Ironman World Champion & Ironman Hall of Fame
“The beauty of life is that we are a complex messy interplay of contradictions—sometimes confident, sometimes self-doubting, imbued with willpower, and at others struggling to commit to a pursuit or habit, extroverted, but sometimes needing our own space for energy and reconnection. This book dives deep into humanity at its core.”
Garrett "GMAC" McNamara
Professional Big Wave Surfer, Emmy Winning HBO Series 100 Foot Wave, McNamara Foundation
“I am always sharing about fear and the role it plays in our lives, should we choose to let it. These stories acknowledge the choices we have and the unique and important ways we all not only see the world around us but interact with it. Learning to listen to each other, share with each other and learn from each other is pivotal action for all our futures. So many words and thoughts of wisdom have been gathered on these pages. Well done by all.”
Gabby Reece
Speaker, Bestselling Author, Podcast Host, Athlete
“Two Types of People is a powerful way of looking at the various ways people view the world, pursue personal goals and missions, and overcome setbacks. Having been a high-achieving dreamer my whole life, I began to notice that when we can trust ourselves, and understand the unique way we do things then we have a real opportunity to contribute our one-of-a-kind views, and gifts. I believe we all have something special to contribute to the world we live in, and Two Types of People shares inspiring stories that will leave you excited to examine within and use the tales of many to motivate you to find your own answers and find what drives you.”
Tim Cost
President, Jacksonville University
“Two Types of People is a thought-provoking collection of stories and insights that will encourage you to reflect on your interactions with the world. Whether you are a student-athlete or executive, you will find plenty of valuable insights here. This compelling read challenges us to ask big questions about the world we live in and motivates us to take action toward improving our own situations. Whether you’re seeking inspiration or simply looking to broaden your horizons, this book is sure to leave a lasting impact.“
The Show
On Two Types of People, Pat Sitkins sits down with elite performers and book contributors to examine the moments that defined them. From boardrooms to locker rooms to personal setbacks, each conversation explores what separates those who build something meaningful from those who stay busy. The show is practical, honest, and rooted in real-world experience. No scripts. No surface-level answers. Just disciplined thinking from people who operate at a high level.
News, Beams, and Book tour updates
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