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Pat Sitkins

Pat Sitkins is the Founder & CEO of Adaptive Jax and an increaser of enterprise value for mid-to-large businesses. As someone who has sat on both the client and consultant side of marketing, he is able to pull from his experiences in complex B2B settings to offer strategic advice to help build brands, manage reputations and win big with digital marketing.

Marketing Executive & Repeat Entrepreneur

In addition to founding Adaptive and quickly growing it into a Top 100 Fastest-Growing Marketing & Advertising Company in the U.S. (#24), Pat has also been a part of the leadership team and served as a Board Member with several other companies. He has had twelve successful exits and uses his experience as a CMO & Business Owner to drive results for his clients.

As a marketing executive, personal branding expert, and Bestselling Author, Pat is a highly sought-after Advisor, Consultant, and Keynote Speaker.

His personal client roster is comprised of over 20 years of consulting with NY Times Bestselling Authors, A-list Celebrities, Professional Athletes, Government Officials, University Leaders, High-Performing Business Owners, and more.

Bestselling Author

Co-Author of “Brand Aid – Controlling Your Reputation Before Everyone Else Does” & Author of “The Two Types of People in This World” (2024 release date)

Jax Backer

Member of the Jacksonville University Athletic Director Advisory Council “Jax Backers” and Host of “Dolphin Tales” (JU Athletics Alumni Show).

Co-Founder & CMO

Cogent Advisors, a management consulting and employee benefits firm, which advocates and provides true clarity in the complex employee benefits industry.

Pat Sitkins’ Books

Brand Aid

Hands-on strategies for creating and protecting your personal brand (yes, you have one)

Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others.

We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action.

This isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else.

Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.

"The Two Types of People In This World"

Coming in 2024!

The premise of Pat’s new project is to get unique perspectives from Top CEOs, Professional Athletes & Olympians, Military Leaders, Best-Selling Authors, and more to gain insight into their experiences to answer a simple question, “The are two types of people in this world – what are they?” The goal is to provide inspiration, insight, value, motivation, and entertainment for a very wide audience.

With over 25 contributors, this book is going to have you asking big questions about how you view the world around you.

Advanced Praise for “The Two Types of People in This World”

The Two Types of People in This World is a powerful way of looking at the various ways people view the world, pursue personal goals and missions, and overcome setbacks. Having tried to be, and lived with high-achieving dreamers my whole life I began to notice that when we can trust ourselves, and understand the unique way we do things then we have a real opportunity to contribute our one-of-a-kind views, and gifts. I believe we all have something special to contribute to the world we live in, and The Two Types of People in This World shares inspiring stories that will leave you excited to examine within and use the tales of many to motivate you to find your own answers and find what drives you.

Astronauts, athletes, soldiers, and business leaders will have you asking yourself which type of person you are.

Gabby Reece

Podcast Host, Speaker, Bestselling Author, Athlete

The Two Types of People in This World is a thought-provoking collection of stories and insights that will encourage you to reflect on your interactions with the world. Whether you are a student-athlete or executive, you will find plenty of valuable insights here. This compelling read challenges us to ask big questions about the world we live in and motivates us to take action toward improving our own situations. Whether you’re seeking inspiration or simply looking to broaden your horizons, this book is sure to leave a lasting impact.

Tim Cost

President, Jacksonville University

I am always sharing about fear and the role it plays in our lives, should we choose to let it. These stories acknowledge the choices we have and the unique and important ways we all not only see the world around us but interact with it. Learning to listen to each other, share with each other and learn from each other is pivotal action for all our futures. So many words and thoughts of wisdom have been gathered on these pages. Well done by all.”

Garrett "GMAC" McNamara

Professional Big Wave Surfer, HBO Series 100 Foot Wave, McNamara Foundation

We all exist on a spectrum. The beauty of life is that we are a complex messy interplay of contradictions – sometimes confident, sometimes self-doubting, imbued with willpower, and at others struggling to commit to a pursuit/habit, extroverted, but sometimes needing our own space for energy and reconnection. This book dives deep into humanity at its core.

Chrissie Wellington

4x Ironman World Champion & Ironman Hall of Fame


What a profound concept.

Terry L. Fossum

Best-Selling Author, American businessperson and philanthropist. He is best known as the winner of the Fox reality television series Kicking and Screaming.

More about our Founder & CEO

Pat Sitkins is a Marketing Executive, Best-Selling Author, and Entrepreneur.

He has been featured in Rough Notes Magazine, Expert Marketing Magazine, IBM, Reputation.com, Zywave, Business2Community, Chelsea Krost, and more. He has also presented keynotes and breakouts at industry events like Inbound Marketing Week, NetVu, InCite Performance Group’s “Ignite”, as well as other corporate retreats.

His clients have included HP, Dreamworks, Ironman, Jacksonville University, Sheehy Lexus of Annapolis, Stonewall Solutions, and several Top 100 Insurance Agencies in the U.S. as well as National Insurance Companies.



  • Husband & Father to 3 children
  • Ironman Finisher
  • Multiple Ultramarathon Finishes
  • Ocean, beach, and outdoor enthusiast
  • Former DI Pitcher & Co-Captain, Jacksonville University Baseball
  • B.S. Marketing from JU
  • Native Floridian

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