904-563-7703 info@adaptivejax.com

Pat Sitkins


About Pat

Pat Sitkins is the Founder of Adaptive Jax. He is an authentic person who advises his clients with a mix of maturity and personality. As someone who has sat both on the client and consultant side of marketing, he is able to pull from his experiences in complex B2B settings to offer strategic advice to help build brand assets, manage reputations and win big with digital marketing.

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Pat completed his most recent ultra-endurance event, Forgotten Florida 45-mile Ultra Trail Race in Tosohatche, FL. Pickle (Adaptive’s chameleon logo) got to come along for the ride, as always.

When he’s not in the office, Pat is out running, swimming or riding #allthemiles around The Beaches, and elsewhere.

More About Pat

After leaving a prior position as Partner & VP of an international consulting firm, Pat SItkins founded, and built a “Top 25 Fastest Growing Marketing & Advertising Firm in the United States”. Pat leans on his experience and passions to build Adaptive Jax book of business which is comprised of 60% Insurance Clients – companies, independent agencies/brokerages, M&A firms, and insurance consultants. In addition, Adaptive works with Universities, Professional (World Record Holding) Endurance Atheletes, Consultants, Best-Selling Authors and more.

Pat Sitkins has been featured in Rough Notes Magazine, Expert Marketing Magazine, IBM, Reputation.com, Chelsea Krost and more. He has also presented keynotes and breakouts at industry events like Inbound Marketing Week, NetVu, InCite Performance Group’s “Extreme Networking”, as well as other corporate retreats.


  • Founder & CEO of Adaptive Jax
  • Partner of Intellectual Innovations
  • Co-author of Brand Aid [Penguin Random House Press]
  • Host, “Dolphin Tales” – Jacksonville University Athletics Podcast
  • Founder of 904Pros
  • Founding Board Member of Jacksonville Beach Golf Association
  • Repeat Entrepreneur


  • Husband & Father to 3 children
  • Ultra Endurance Athlete
  • Ocean, beach and outdoor enthusiast
  • Former Co-Captain, Jacksonville University Baseball
  • B.S. Marketing from Jacksonville University
  • Native Floridian
  • #ilovejax

In Their Words

When you find a leader in Pat and a firm like Adaptive that have both an expansive breadth and depth, you can market at levels multiple times greater than you could on your own.

- Shaun Murphy

Owner & President, Pablo Beach Insurance Group

Laid back yet savvy, Patrick is a consummate gentleman who fluently speaks the language of social networking and eagerly embraces the daunting array of challenges posed by communicating in a wired – and wireless – world.
- Elisabeth Boone

CPCU, Senior Features Editor, Rough Notes Company


313 Beach Blvd
Jacksonville Beach, FL 32250

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