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Adaptive Jax News & Articles

The Best Brands Aren’t Lucky

The Best Brands Aren’t Lucky

In honor of St. Patrick’s Day, and as a nod to my partial Irish heritage, I want to address what it takes to build a truly remarkable brand by focusing on what it takes to be great, not lucky. The concepts around personal branding have gained a lot of momentum...

Event Marketing: Increase Awareness with Online Lisitngs

Event Marketing: Increase Awareness with Online Lisitngs

Today we're going to talk about Event Marketing. There are a lot of great reasons for your business to you either host or co-host/co-sponsor a local event. Things like brand awareness, supporting a cause, celebrating a milestone in your business, a lot of reasons to...

Understanding the Newest Social Media Platforms

Understanding the Newest Social Media Platforms

Recently, Pat was a guest on “The Horse’s Mouth” with Tom McManus. The Horse's Mouth The Horse's Mouth is a "cool, unique talk show where guests belly up to the bar to discuss business, marketing, and life. No gossip, no hearsay, no BS, just the straight-up truth,...

Real-World Social Media for Insurance Agencies

Real-World Social Media for Insurance Agencies

Social media is no longer a nice to have. It isn't even a necessity. It is as important as your phone, agency management system and staff. In other words, it is an essential business tool. If you are not active on social media, your agency is at risk of becoming...

Reviews as Digital Currency

Reviews as Digital Currency

Recently, Pat was a guest on “The Horse’s Mouth” with Tom McManus. The Horse's Mouth The Horse's Mouth is a "cool, unique talk show where guests belly up to the bar to discuss business, marketing, and life. No gossip, no hearsay, no BS, just the straight-up truth,...

Decisions vs Choices

Decisions vs Choices

Are you making decisions or choices? In his new book Discipline Strategy my friend Timothy L. Commer, PhD covers the process of true decision making, which is a powerful topic. What is a decision, really? The Latin root of the word decision is decidere which literally...

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