Projects

More than a logo!

When it comes to branding or rebranding projects, we take a strategic approach.

Your brand is one of your most valuable assets – if not the most valuable, so this has to be done correctly.

When working with clients, we work holistically to ensure your brand not only reflects your company’s mission, vision, and core values but it also tells a story in an approachable and personal way.

We ensure that the reputation you have worked so hard to build is clearly communicated to your target audience, and we connect the dots between your offline and online brand to bring a cohesive voice and design across everything your company puts out in the market.

Typically, a branding project with Adaptive includes:

Strategic discussion & Brief

We work with clients to ensure branding or rebranding at the levels we produce is a viable strategy for your company. 

We get to the “why” and perform a deep dive to discover what makes you unique, and more importantly where you want your brand to go.

Market Research

Understanding what the stakeholders, employees, clients, and marketplace believes your brand is today; and the opportunities to edge out your competition.

Logo Design

Creating a logo involves research, testing, and strategic thinking to assess where the logo will live, how it will be implemented, and the various options needed.

Corporate Style

Tying your story, copy, messaging, imagery and more together to create a cohesive look & feel across the board

Style Guide

Fonts, colors, and branding guides to ensure brand consistency no matter what is being created