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When should my company rebrand?

When should my company rebrand?

“Everyone has a plan until they get punched in the mouth” – Mike Tyson No truer words could describe 2020. If you are like most business owners, you probably had some degree of a business plan coming into this year and that plan has probably been completely...
Dolphin Tales

Dolphin Tales

We are very excited to announce that Pat Sitkins will be hosting a new show for Jacksonville University Athletics! Dolphin Tales will highlight JU Alumni to discuss their time at the University and where they are today. “Dolphin Tales” Evolution While the...
The Best Brands Aren’t Lucky

The Best Brands Aren’t Lucky

In honor of St. Patrick’s Day, and as a nod to my partial Irish heritage, I want to address what it takes to build a truly remarkable brand by focusing on what it takes to be great, not lucky. The concepts around personal branding have gained a lot of momentum...
Ensuring Your Online Listings are Correct

Ensuring Your Online Listings are Correct

PSA: CHECK YOUR ONLINE LISTINGS and information. It’s a shame if potential customers can’t find you, don’t know how to contact you, or think you are permanently closed due to misinformation or missing information that YOU can control. Ensuring Your...