Adaptive Jax News & Articles

Real-World Social Media for Insurance Agencies

Social media is no longer a nice to have. It isn't even a necessity. It is as important as your phone, agency management system and staff. In other words, it is an essential business tool. If you are not active on social media, your agency is at risk of becoming...

Reviews as Digital Currency

Recently, Pat was a guest on “The Horse’s Mouth” with Tom McManus. The Horse's Mouth The Horse's Mouth is a "cool, unique talk show where guests belly up to the bar to discuss business, marketing, and life. No gossip, no hearsay, no BS, just the straight-up truth,...

Decisions vs Choices

Are you making decisions or choices? In his new book Discipline Strategy my friend Timothy L. Commer, PhD covers the process of true decision making, which is a powerful topic. What is a decision, really? The Latin root of the word decision is decidere which literally...

Marketing Tools vs Content Players

There's an old baseball saying, “You can't fix a $1 swing with a $500 bat”. That's what we are going to talk about today. Hopefully, bring that into the marketing realm. There are a lot of tools out there, like the $500 bat, that most businesses are using or at least...

Ensuring Your Online Listings are Correct

PSA: CHECK YOUR ONLINE LISTINGS and information. It's a shame if potential customers can't find you, don't know how to contact you, or think you are permanently closed due to misinformation or missing information that YOU can control. Ensuring Your Online Listings are...

Content Marketing for Social Media

I had the pleasure of going on “The Horse's Mouth” yesterday hosted by Tom McManus. Go Jags...! It was a really fun and interesting conversation. We had both Marketers and Business Leaders from around town and we got into a lot of topics. We talked about social media,...