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Real-World Social Media for Insurance Agencies

Real-World Social Media for Insurance Agencies

Social media is no longer a nice to have. It isn’t even a necessity. It is as important as your phone, agency management system and staff. In other words, it is an essential business tool. If you are not active on social media, your agency is at risk of becoming...
Reviews as Digital Currency

Reviews as Digital Currency

Recently, Pat was a guest on “The Horse’s Mouth” with Tom McManus. The Horse’s Mouth The Horse’s Mouth is a “cool, unique talk show where guests belly up to the bar to discuss business, marketing, and life. No gossip, no hearsay, no BS, just the...
Marketing Tools vs Content Players

Marketing Tools vs Content Players

There’s an old baseball saying, “You can’t fix a $1 swing with a $500 bat”. That’s what we are going to talk about today. Hopefully, bring that into the marketing realm. There are a lot of tools out there, like the $500 bat, that most businesses are...
Ensuring Your Online Listings are Correct

Ensuring Your Online Listings are Correct

PSA: CHECK YOUR ONLINE LISTINGS and information. It’s a shame if potential customers can’t find you, don’t know how to contact you, or think you are permanently closed due to misinformation or missing information that YOU can control. Ensuring Your...
Content Marketing – Counting Likes

Content Marketing – Counting Likes

How much stock should you put into KPI’s (Key Performance Indicators) when it comes to social media? Should you worry about follower count? Interactions? How many “likes” should your average post receive? Likes vs. “Likes” When it comes...
Video Marketing in 2020

Video Marketing in 2020

Video Marketing in 2020 Here we go, the first official Adaptive video of the new year and the first video that I’m personally recording in a very long time. Not something that I’m proud to say, and certainly a streak that I intend on breaking here in 2020....