Adaptive Jax News & Articles
Decisions vs Choices
Are you making decisions or choices? In his new book Discipline Strategy my friend Timothy L. Commer, PhD covers the process of true decision making, which is a powerful topic. What is a decision, really? The Latin root of the word decision is decidere which literally...
Marketing Tools vs Content Players
There's an old baseball saying, “You can't fix a $1 swing with a $500 bat”. That's what we are going to talk about today. Hopefully, bring that into the marketing realm. There are a lot of tools out there, like the $500 bat, that most businesses are using or at least...
Ensuring Your Online Listings are Correct
PSA: CHECK YOUR ONLINE LISTINGS and information. It's a shame if potential customers can't find you, don't know how to contact you, or think you are permanently closed due to misinformation or missing information that YOU can control. Ensuring Your Online Listings are...
Content Marketing for Social Media
I had the pleasure of going on “The Horse's Mouth” yesterday hosted by Tom McManus. Go Jags...! It was a really fun and interesting conversation. We had both Marketers and Business Leaders from around town and we got into a lot of topics. We talked about social media,...
Content Marketing – Counting Likes
How much stock should you put into KPI's (Key Performance Indicators) when it comes to social media? Should you worry about follower count? Interactions? How many "likes" should your average post receive? Likes vs. "Likes" When it comes to your content, do people...
Video Marketing in 2020
Video Marketing in 2020 Here we go, the first official Adaptive video of the new year and the first video that I'm personally recording in a very long time. Not something that I'm proud to say, and certainly a streak that I intend on breaking here in 2020. So, the...
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